Our Story

It started with one sassy dog

Arwen is a rambunctious white German Shepherd with an opinion about everything. When Katrina started making accessories to match her personality, strangers kept asking where they could get one too. That spark turned into Arwen Approved — a shop built around joy, story, and things worth loving.

Founder with dog in a candid photo
The OG Crew EST. 2022
Young dog resting with first collar

Arwen's first collar that started it all.

How It Began

Made by hand. Approved by Arwen.

Every item in this shop is either handmade by Katrina or thoughtfully sourced. Nothing goes live until Arwen gives her stamp of approval, usually through extensive real-world testing.

What started as a way to show off one dog's sassy personality grew into a full shop for people who wear their passions proudly: dog lovers, cat lovers, horse people, and devoted bookworms alike.

The Team

Meet the crew behind every order.

Katrina

FOUNDER, SHOP OWNER & MAKER

Katrina

Designer, maker, order packer, and chief everything officer. A Latina woman who built this shop from scratch with her own hands — and Arwen's approval.

Mike

CO-PILOT & PROUD ARMY VETERAN

Mike

The other half of the duo. Steps in when things get busy, helps test Katrina's wildest ideas, and keeps everything running behind the scenes.

Arwen

CHIEF INSPIRATION OFFICER

Arwen

A rambunctious white German Shepherd and the reason this whole shop exists. If Arwen doesn't love it, it doesn't go in the store.

Magnus

QUALITY CONTROL & GOODEST BOY

Magnus

Arwen's son and the shop's official wear-and-tear tester. He's a big boy — if it holds up to Magnus, it holds up to anything.

What We Stand For

A shop with a point of view.

We show up & cheer loud.

BIPOC Communities

We show up & cheer loud.

As a latina owned shop, we're in the BIPOC community - we show up and cheer loud for everyone in it.

No human is illegal.

Immigrant Rights

No human is illegal.

We donate 100% of our profits from pro-immigration items to the ICCIR to back that belief.

Everyone belongs here.

LGBTQIA+ Pride

Everyone belongs here.

Proud allies, always. Everyone belongs here.

Full spectrum. Full inclusion.

Neurodivergent Rights

Full spectrum. Full inclusion.

We believe in accessibility, inclusion, and the full spectrum of humanity.

Ready?

Wear what you love.

Handmade with care, tested by dogs, and built for people with passions. Find your next favorite piece.